Our Work

Search Engine Optimization (SEO)

Academy Bus

Academy Bus is a major provider of commuter transportation in New Jersey and a major charter service provider in the mid-Atlantic and New England. However, its website was out-of-date and did not reflect its reach. WSITS redesigned and restructured the site to give it a modern look and provide easy access to purchasing commuter tickets, casino tickets and charter quotes. We also set up and manage a pay-per-click ad campaign focused on commuter services. The campaign presents customized ads to searchers within a 10-mile radius of each town along Academy’s commuter routes. Videos were produced for the site and repurposed as cable television buys. Read More

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Blue Ocean Energy

Exxon Mobil wanted a website to educate the public and officials about a planned liquefied natural gas (LNG) platform off the coast of New Jersey. The site emphasized the benefits and the necessity of natural gas as well as the significant precautions the company was taking to protect both the environment and area residents. The project has since been dropped as Exxon focuses on other natural gas projects. Read More

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Branch Brook Park Alliance

The Branch Brook Park Alliance (BBPA) is a public/private partnership that provides design expertise and funding support to help Essex County revitalize Newark’s Branch Brook Park. WSITS worked with the alliance’s designer to upgrade the previous site, focusing on an updated design and intuitive, consistent navigation. Alliance staff also wanted to handle all site updates. WSITS provided strategic consulting and guidance to the site designer; integrated Kentico, a licensed content management system; migrated content from the existing site; and provided CMS training for alliance staff. Read More

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DrLaw

The health care law firm Kern Augustine Conroy and Schoppmann needed an updated Website to provide resources to current clients and information to prospective clients. WSITS designed and developed a modern website that showcases the firm’s attorneys, practice areas and latest news. Custom pages that provide resources for health care professionals are created for partner associations, changes in health care laws in New Jersey and New York are closely documented, and a rich database of articles written by staff attorneys is publicly available. Read More

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Louis Berger Group

WSITS built a microsite for the Louis Berger Group that showcases videos we produced of the firm’s employees describing their work in some of the work’s most fragile states. The videos were shot in front of a green screen to allow for seamless integration into the microsite’s framework. Read More

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NJ Quit2Win

Information about the state’s adult-focused tobacco cessation program was housed on a site that had no consistent navigation. This meant there was no clear path for a visitor to travel to find the quit services they were seeking. WSITS redesigned the site, providing a modern look and multiple points of access to the programs providing help to New Jersey residents looking to quit smoking. Video testimonials were filmed showcasing successful quit stories. Read More

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